.XXX: A Hot New Domain Debuts! Beginning this week, you can start taking pre-registrations for .XXX domain names. .XXX is a new TLD designed especially for the adult entertainment industry. .XXX offers a unique branding opportunity for customers you may have in the adult industry: an instantly-recognizable, secure adult domain that attracts exactly the visitors they want. Registration will occur in the following phases:

Sunrise A: September 7 - October 28, 2011 • Adult Registered Trademark Holders and Domain Owners • Advance registration for current adult industry members Sunrise B: September 7 - October 28, 2011 • Standard Registered Trademark Holders • An opportunity for those who want to prevent their trademark from being registered as a .XXX Landrush: November 8 - November 25, 2011 • Priority Pre-Registration • Available to the general public. Get in line early and improve your chances of getting a .XXX General Availability: Starts December 6, 2011 • .XXX becomes available to the general public on a first come, first served basis